Science, Technology, and Entrepreneurship

政策研究大学院大学助教授。研究分野である、「科学技術とアントレプレナーシップ」に関することを中心に、日常生活で考えたことをお届けします。

アメリカで初めて授業を担当しました! - Innovation to Market A (MGT121A) -

この夏は、渡米して初めて授業を担当しました。今まで日本で授業を教えたことは何度もあったので授業自体は緊張しないのだけれども、やはり全部英語で、それもアメリカの大学で現地の学生を教える、というのは自分にとっては新しい挑戦でした。

 

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フルに授業を持つのはSFCSFCで2008年度に教えたのが最後だから5年半ぶり。最初の数回は少し緊張したけれども、全般的にはリラックスして教えることができました。英語でやるのはやっぱり日本語よりは辛いけど、全般的にクラスをうまくengageできたと思います。

授業をintereactiveにするためにiClickerというツールを活用したり、発言点を入れたり、事前に質問を色々練ったり、様々な工夫をしたのですが、調子の良いときは、授業のディスカッションで、学生の8割が手をあげてくれるようなときもあり、とっても壮観でした。

最終回の授業で学生にお礼言ったときに学生たちがstanding ovationをしてくれたり、授業評価も学生からそこそこの評価をもらえたので、この夏は本当に大変でしたが頑張った甲斐がありました。授業の改善を目的として、授業のビデオを1回分だけ撮影してもらっています。授業評価とビデオはpublicには公開できないのですが、見たい方にはお見せしますので、ご連絡下さい。

 

Innovation to Market A (MGT121A) というアントレプレナーシップとビジネスプランの書き方を教えるupper division (学部3、4年生向け)の授業を教えました。

授業のシラバスここにuploadしています。授業の概要は以下の通り。

 

DESCRIPTION

Innovation to Market A is the first course of a two course sequence that provides the student the competencies needed to identify and transform both technical and non-technical innovation into viable ventures that capture profitable market opportunities. The course will provide students an introduction to the strategic and operational issues of developing an innovation into a competitive and sustainable business. This is a team-based project course in which students apply management principles, technology strategies, market opportunity assessment and validation strategies, financing strategies, in the development of value propositions, business models and business concepts of a potential new business or organization. Project teams will be comprised of 4 or 5 students. Students will learn how to perceive needs and to propose unique products or services in a business concept that could satisfy those unmet needs. They will also learn about market segmentation and positioning, as well as market research techniques to test their ideas in a real world context and to identify potential customers, suppliers and partners. From this they will learn the definition of a business model and how it can represent the key operational design decisions that an organization makes to properly address a market opportunity in a profitable and distinctive manner. Through industry examples and case discussions, the participants will learn the nuances of the different types of business models and the opportunities and challenges of refining and evolving business models as more information becomes available. They will then demonstrate this learning through written and oral presentations of their research findings and selected business model. The course will utilize lectures, case studies, a project assignment, student oral presentations and guest speakers from industry. This quarter-length course is designed for upper division undergraduate students.

 

 

COURSE OBJECTIVES

  1. To provide you the necessary quantitative and qualitative tools to ascertain whether a good idea is truly a good, real world and valuable market opportunity.
  2. To provide you the frameworks and methods to conduct market and product research relevant to their innovative idea.
  3. To provide you the frameworks and methods to evaluate and synthesize the market and product research data to determine if an idea is a viable market opportunity.
  4. To learn about team dynamics, conflict management and group decision making through classroom discussions and interactions with team members.
  5. To learn what is included in a short business plan and techniques for successfully presenting your business concept.
  6. To provide you with a forum for presenting and defending your own recommendations and for critically examining and discussing the recommendations of others.  

 

GRADING

Assignments

Percentage

Class Participation

30%

Homework / Quiz

30%

Team Project

30%

Final Exam

10%

Total

100%

 

SCHEDULE

  • Class 1: Introduction & Idea Generation
  • Class 2: What is Entrepreneurship? (1) & Idea Generation Methods
  • Class 3: What is Entrepreneurship? (2) & Opportunity Recognition
  • Class 4: Business Model & Opportunity Assessment & Pitch
  • Class 5: Business Model Analysis & Screening Venture Opportunities
  • Class 6: Market Research & Competitive Analysis
  • Class 7: Intellectual Properties & Business Plan
  • Class 8: Team, Resource, and Finance
  • Class 9: San Diego Ecosystem, Social Entrepreneurship, and Ethics
  • Class 10: Final Presentation & Wrap Up
  • Take-Home Final Exam