Science, Technology, and Entrepreneurship


アメリカで初めて授業を担当しました! - Innovation to Market A (MGT121A) -







最終回の授業で学生にお礼言ったときに学生たちがstanding ovationをしてくれたり、授業評価も学生からそこそこの評価をもらえたので、この夏は本当に大変でしたが頑張った甲斐がありました。授業の改善を目的として、授業のビデオを1回分だけ撮影してもらっています。授業評価とビデオはpublicには公開できないのですが、見たい方にはお見せしますので、ご連絡下さい。


Innovation to Market A (MGT121A) というアントレプレナーシップとビジネスプランの書き方を教えるupper division (学部3、4年生向け)の授業を教えました。




Innovation to Market A is the first course of a two course sequence that provides the student the competencies needed to identify and transform both technical and non-technical innovation into viable ventures that capture profitable market opportunities. The course will provide students an introduction to the strategic and operational issues of developing an innovation into a competitive and sustainable business. This is a team-based project course in which students apply management principles, technology strategies, market opportunity assessment and validation strategies, financing strategies, in the development of value propositions, business models and business concepts of a potential new business or organization. Project teams will be comprised of 4 or 5 students. Students will learn how to perceive needs and to propose unique products or services in a business concept that could satisfy those unmet needs. They will also learn about market segmentation and positioning, as well as market research techniques to test their ideas in a real world context and to identify potential customers, suppliers and partners. From this they will learn the definition of a business model and how it can represent the key operational design decisions that an organization makes to properly address a market opportunity in a profitable and distinctive manner. Through industry examples and case discussions, the participants will learn the nuances of the different types of business models and the opportunities and challenges of refining and evolving business models as more information becomes available. They will then demonstrate this learning through written and oral presentations of their research findings and selected business model. The course will utilize lectures, case studies, a project assignment, student oral presentations and guest speakers from industry. This quarter-length course is designed for upper division undergraduate students.




  1. To provide you the necessary quantitative and qualitative tools to ascertain whether a good idea is truly a good, real world and valuable market opportunity.
  2. To provide you the frameworks and methods to conduct market and product research relevant to their innovative idea.
  3. To provide you the frameworks and methods to evaluate and synthesize the market and product research data to determine if an idea is a viable market opportunity.
  4. To learn about team dynamics, conflict management and group decision making through classroom discussions and interactions with team members.
  5. To learn what is included in a short business plan and techniques for successfully presenting your business concept.
  6. To provide you with a forum for presenting and defending your own recommendations and for critically examining and discussing the recommendations of others.  





Class Participation


Homework / Quiz


Team Project


Final Exam






  • Class 1: Introduction & Idea Generation
  • Class 2: What is Entrepreneurship? (1) & Idea Generation Methods
  • Class 3: What is Entrepreneurship? (2) & Opportunity Recognition
  • Class 4: Business Model & Opportunity Assessment & Pitch
  • Class 5: Business Model Analysis & Screening Venture Opportunities
  • Class 6: Market Research & Competitive Analysis
  • Class 7: Intellectual Properties & Business Plan
  • Class 8: Team, Resource, and Finance
  • Class 9: San Diego Ecosystem, Social Entrepreneurship, and Ethics
  • Class 10: Final Presentation & Wrap Up
  • Take-Home Final Exam