Science, Technology, and Entrepreneurship

早稲田ビジネススクール准教授。研究分野である、「科学技術とアントレプレナーシップ」に関することを中心に、日常生活で考えたことをお届けします。

Psychology and Decision Making - 行動経済学の入門編 -

授業


渡米して以来、新たに興味を持った研究分野の一つは間違いなく行動経済学なのですが、ついにビジネススクールの中でも、Ph.D向けの行動経済学の基礎を体系的に学ぶ授業ができたので、今期履修してみました。教えてるのは「予想通りに不合理」で有名なダンアリエリーの弟子のオンアミールでした。毎週論文を読んで議論するセミナー形式ですが、とても面白い論文が多かったです。授業で読んだ論文をご紹介します。

  • Rationality
    • Amartya Sen, (1977), Rational Fools: A Critique of the Behavioral Foundations of Economic Theory, Philosophy & Public Affairs, Vol. 6, No. 4, Summer.
    • Kahneman & Tversky, (1986), Rational Choice and the Framing of Decisions, The Journal of Business, Vol. 59, No. 4, Oct.
  • Heuristics and Biases
    • Kahneman & Tversky, (1974), Judgment under uncertainty: Heuristics and biases, Science.
    • Tversky (1977), Features of Similarity, Psychological review.
  • Uncertainty Aversion
    • Fox & Tversky, (1995), Ambiguity Aversion and Comparative Ignorance, The Quarterly journal of Economics, 110 (3): 585-603.
    • Gneezy, List, & Wu (2006), The Uncertainty Effect: When a Risky Prospect is Valued Less than its Worst Possible Outcome, The Quarterly Journal of Economics, 121 (4): 1283-1309.
    • Risk Attitudes
    • Loewenstein, George, Christoper Hsee, E. Weber, and N. Welch (2001), Risk as Feelings, Psychological Bulletin, 127 (2), 267–86.
    • Y Rottenstreich, CK Hsee (2001), Money, kisses, and electric shocks: On the affective psychology of risk, Psychological Science 12 (3), 185-190
  • Preference Construction
    • Bettman, James R., Luce, Mary Frances, and John W. Payne (1998). Constructive Consumer Choice Processes, Journal of Consumer Research, Vol. 25, No. 3 (pp. 187-217)
    • Wilson, Timothy D.; Schooler, Jonathan W. (1991). Thinking too much: Introspection can reduce the quality of preferences and decisions. Journal of Personality and Social Psychology, Vol 60(2), 181-192.
  • Choice
    • Shafir, Simonson, & Tversky (1993), Reason-based Choice, Cognition, 49 (1-2), 11-36.
    • Tversky & Shafir (1992), Choice Under Conflict: The Dynamics of Deferred Decision, Psychological Science, 3 (6), 358-361.
  • Intertemporal Choice
    • Zauberman, Gal; Lynch Jr., John G. (2005). Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money, Journal of Experimental Psychology: General, Vol 134(1), 23-37
    • G Loewenstein, D Prelec (1992), Anomalies in intertemporal choice: Evidence and an interpretation The Quarterly Journal of Economics 107 (2), 573-597
  • Money
    • CK Hsee, Y Rottenstreich (2004), Music, pandas, and muggers: on the affective psychology of value, Journal of Experimental Psychology: General 133 (1), 23
    • Amir, Ariely, & Carmon (2008). The Dissociation between Monetary Assessments and Predicted Utility, Marketing Science, 27 (6), 1055-1064
  • Executive functions
    • Baumeister, R. F., Bratslavsky, E., Muraven, M., & Tice, D. M. (1998). Ego depletion: is the active self a limited resource? Journal of personality and social psychology, 74(5), 1252.
    • Schmeichel, B. J. (2007). Attention control, memory updating, and emotion regulation temporarily reduce the capacity for executive control. Journal of Experimental Psychology: General, 136(2), 241